Is E-Marketing the Future of Marketing Field

Beoordeling: 

Nog geen stemmen

Beschrijving: 

Globalisation and technological improvements are imminent and those that embrace it today will be better prepared for tomorrow. E-marketing is growing at a dramatic pace and is impacting customer and market behaviours. This has forced firms to start incorporating e-marketing as the main form of marketing and try to meet their targeted customers’ needs to the satisfaction. This paper investigates and states what is e-marketing, what the current trend of the marketing field is and what the future of the marketing field is. The paper has found and concluded that e-marketing is the future as it has been positively affected by the current technological change which has made the use of smart phones and gadgets a necessity

Onderwerp: 
Identifier: 
http://www.scirp.org/journal/PaperDownload.aspx?paperID=47649
Type: 
Tekst
Maker: 
Paulus H. A. Andreki, Rashad Yazdanifard
Uitgever: 
American Journal of Industrial and Business Management
Format: 
pdf
Taal: 
en
Datum: 
2014
Rechten: 
Open Access