EMAIL MARKETING CAMPAIGNS: THE EASIEST PATH FROM ORGANIZATIONS TO CONSUMERS – AN EXPLORATORY ASSESSMENT

Beoordeling: 

Nog geen stemmen

Beschrijving: 

The email is a valuable marketing tool for conveying short, simple messages that call for action on behalf of the recipient. Usually companies develop email marketing campaigns for attracting new customers, persuading the existing customers to buy again, encourage customer loyalty, announce or remind about special offers or events. For an email marketing campaign to be efficient, it is wanted a greater number of responses from those in the target. The paper assesses in an exploratory manner the frequency in using the email accounts, the level of exposure to email marketing campaigns as well as the type of information wanted to be received by the Romanian users.

Onderwerp: 
Identifier: 
http://anale.steconomiceuoradea.ro/volume/2010/n1/116.pdf
Type: 
Tekst
Maker: 
Pantea Carmen,Pop Nicolae Al.
Uitgever: 
Academia de Studii Economice Bucureşti, Facultatea de Marketing
Format: 
pdf
Taal: 
en
Datum: 
2013
Rechten: 
Open Access