An email marketing plan for an online educational startup company: A Practical Approach
Nowadays, online marketing, which adopts Internet technology as a medium to deliver marketing information to customers, is becoming popular, and Email marketing is one important part in an online marketing strategy. This thesis is trying to find a systematical and suitable way for company to design and implement an Email marketing plan. Sharplet AB is the case company to achieve the thesis question. As an online educational start-up company, Sharplet AB is suffering the lack of funding on marketing activities. Facing the current situation, an Email marketing plan is on demand to achieve the goal to attract more customers to the company website and engage them in the service. This thesis took around seven months’ work, and showed a real story of how a company came up with an Email marketing plan from nothing.