Rating decisions analysis based on iOS app store data
This paper explores impact of pricing strategy of the applications to user evaluations. In general, ICTs play significant role to improve marketing and customer satisfaction processes (Dorcak and Delina, 2011; Gavurová, et al., 2014). Mobile services and platforms have indisputably achieved critical mass in the information and communications technology industry (Kim, et al., 2010; Kim, et al., 2012). Especially, mobile service business has moved into a new epoch due to the emergence of new mobile devices and the explosive growth in mobile application services available at "App Stores". New smart computing devices such as smartphones and tablet PCs offering traditional wireless voice services and Internet access have recently gained prominence by replacing traditional PCs. The interest in smartphone industry is understandable, mobile app stores will see annual downloads reach 102 billion in 2013, up from 64 billion in 2012, according to Gartner, Inc. (2014). Total revenue in 2013 will reach $26 billion, up from $18 billion in 2012. Free apps will account for 91 percent of total downloads in 2013 (see Table 1). Gartner, Inc. (2014) said that in-app purchases will account for 48 percent of app store revenue by 2017, up from 11 percent in 2012. In-app purchase was one of the more exciting and highly anticipated features introduces in iPhone SDK 3.0.