RELEVANCE OF SEARCH ENGINE OPTIMIZATION IN PROMOTING ONLINE BUSINESS
Today we are living in the world of Internet, which has overruled all the geographic barriers and communication hindrances. Internet has turned this huge world into global village and there emerges the era of Electronic Business (e-business) or online business. Electronic Business is the method of conducting business via the Internet. Search Engine Optimization (SEO) is one of the most important aspects that most businesses should think about when they start to make their business online. The prospective customers in online business have nolocation or time constraints compared to a business within a particular locality. Thousands of business websites are created every day around the globe. To promote good sales and to improve brand awareness, just having a website is not enough. There is a need of working hard towards bringing visitors on this new website andconverting those visitors to satisfied customers. If the customers are unable to find the website, the chances of making any sales are nil. In this situation the relevance of Search Engine Optimization (SEO) come into sight. SEO aims to make the e-business approachable to a good number of possible and existing customers, which willincrease the revenue.