Social Marketing Campaigns and Children's Media Use

Beoordeling: 

Nog geen stemmen

Beschrijving: 

Media-related commercial marketing aimed at promoting the purchase of products and services by children, and by adults for children, is ubiquitous and has been associated with negative health consequences such as poor nutrition and physical inactivity. But, as Douglas Evans points out, not all marketing in the electronic media is confined to the sale of products. Increasingly savvy social marketers have begun to make extensive use of the same techniques and strategies used by commercial marketers to promote healthful behaviors and to counter some of the negative effects of conventional media marketing to children and adolescents.

Onderwerp: 
Identifier: 
http://www.princeton.edu/futureofchildren/publications/docs/18_01_08.pdf
Type: 
Tekst
Maker: 
W. Douglas Evans
Uitgever: 
Future of children
Format: 
pdf
Taal: 
en
Datum: 
2008
Rechten: 
Future of Children is licensed under a Creative Commons Attribution-NoDerivs 3.0 Unported License