White Hat Search Engine Optimization (SEO): Structured Web Data for Libaries

Beoordeling: 

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Beschrijving: 

“White hat” search engine optimization refers to the practice of publishing web pages that are useful to humans, while enabling search engines and web applications to better understand the structure and content of your website. This article teaches you to add structured data to your website so that search engines can more easily connect patrons to your library locations, hours, and contact information. A web page for a branch of the Greater Sudbury Public Library retrieved in January 2015 is used as the basis for examples that progressively enhance the page with structured data. Finally, some of the advantages structured data enables beyond search engine optimization are explored

Onderwerp: 
Identifier: 
ISSN:1911-9593 (Print)
Type: 
Tekst
Maker: 
Scott, D.
Bron: 
Partnership : the Canadian Journal of Library and Information Practice and Research. 2015;10(1)
Uitgever: 
The Partnership
Format: 
pdf
Taal: 
en
Datum: 
2015
Rechten: 
This work is licensed under CC BY-SA