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Mobile Marketing

Know the audience: Mobile shoppers

Mander, J.
,
2015-09
,
Tekst
Termen:
Klanten, Klantgedrag, Smartphones, Mobile Commerce

Mobile marketing statistics 2015

Bosomworth, D.
,
2015-07-22
,
Tekst
Termen:
Data

De QR-code, onbegrepen maar vol potentie

Putten, E.J. van
,
2012-03-14
,
Tekst
Termen:
QR-codes

What is augmented reality and will it impact marketing?

Karr, D.
,
,
Tekst
Termen:
Augmented Reality

The mobile app-install ad is driving a boom in mobile

Hoelzel, M.
,
2015-06-15
,
Tekst
Termen:
App-install Advertising, Adverteren

Will advertising work on wearables?

Sterling, G.
,
2015-01-05
,
Tekst
Termen:
Advertenties, Wearables

Mobile & wearable apps? Dit is wat marketeers moeten weten

Helten, P. van
,
2015-08-24
,
Tekst
Termen:
Wearables, Mobiele Telefoons

If you love something, let it go mobile: Mobile marketing and mobile social media 4x4

Kaplan, A.
,
2012-04
,
Tekst
Termen:
Social Media

4 ways wearable tech could change your marketing strategy

Rodat-Savla, E.
,
2014-07-13
,
Tekst
Termen:
Smartwatches

Diffusion and success factors of mobile marketing

Scharl, A.; Dickinger, A. & Murphy, J.
,
2005
,
Tekst
Termen:
Communicatie, Succesfactoren

Consumer acceptance of location based services in the retail environment

Uitz, I. & Koitz, R.
,
2013
,
Tekst
Termen:
Locatie, Acceptatie

Onderzoek location based advertising: Mobile = Location = Effect

Gisbergen, M. van; Hühn, A.E.;Khan, J. & Ketelaar, P.
,
2011
,
Tekst
Termen:
Location Based Advertising

Smartphone metingen: Gebruik van logdata om consumentengedrag in kaart te brengen

Bouwman, H. & Reuver, M. de
,
2012
,
Tekst
Termen:
Data, Klantgedrag

Apple & Google: A comparative analysis of marketing approaches and strategies

Wouters, A.
,
2014-12-10
,
Tekst
Termen:
Marketingstrategieën

Factors and reasons that can make users to increase the usage of smartphone services

Cristina Teodora, R.; Ioan Cuza, A. & Silviu, V.
,
2013
,
Tekst
Termen:
Smartphones

The role of moderating factors in mobile coupon adoption: An extended TAM perspective

Jayasingh, S. & Cyril Eze, U.
,
2010
,
Tekst
Termen:
Waardebonnen

Modelling user trust and mobile payment adoption: A conceptual framework

Cyril Eze, U.; Goh Guan Gan, G.; Ademu, J. & Tella, S.A.
,
2008
,
Tekst
Termen:
Mobile Payment

Economic and legal aspects of introducing novel ICT instruments: Integrating sound into social media marketing - From audio branding to soundscaping

Daj, A.
,
2013
,
Tekst
Termen:
Branding, Soundscaping

Rating decisions analysis based on iOS app store data

Erić, D.; Bačík R. & Fedorko, I.
,
2014-11-10
,
Tekst
Termen:
iOS, Klantgedrag

Cross-cultural exploration of consumers’ beliefs and behavioral intentions towards QR codes in marketing: An experimental study in India and USA

Bamoriya, H.
,
2014
,
Tekst
Termen:
QR-codes, Klantgedrag, Imago

E-commerce mobile marketing model resolving users acceptance criteria

Moertini, V.S. & Nugroho C.D.
,
2012-11
,
Tekst
Termen:
Mobiele-marketingsystemen, E-commerce

A ubiquitous NFC solution for the development of tailored - marketing strategies based on discount vouchers and loyalty cards

Gómez-Nieto, M.A.; Luque Ruiz, I.; Cerruela Garcia, G.; Castro Garrido, P. & Borrego-Jarraba, F.
,
2013-05-14
,
Tekst
Termen:
Near Field Communication, Waardebonnen

Gamification design for mobile marketing effectiveness

Hofacker, C.
,
2015-08
,
Tekst
Termen:
Gamificatie

The mobile movement: Understanding smartphone consumers

,
2011-04-13
,
Bewegend Beeld
Termen:
Adverteren, Smartphones

Mobile Marketing Event: Mobile marketing wordt volwassen

Klein, R. van der
,
2007-06-21
,
Tekst
Termen:
Adverteren, Microbetalingen, Fragmentatie, Business Model