Impact of social media on consumers and firms

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Beoordeling: 

Nog geen stemmen

Beschrijving: 

By combining different data sources and research methods, this dissertation describes the path from consumer motivations for using social media, to activities on social media, and finally to the impact of social media on consumers’ minds and firm outcomes.

Onderwerp: 
Identifier: 
https://www.rug.nl/research/portal/files/14352783/Complete_dissertation.pdf
Type: 
Tekst
Maker: 
de Vries, Lisette
Uitgever: 
University of Groningen, SOM research school
Format: 
pdf
Taal: 
en
Datum: 
2015/01/05
Rechten: 
http://www.narcis.nl/terms/Language/nl