Social media and luxury brands : digital and social media marketing strategies for luxury

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Beoordeling: 

Nog geen stemmen

Beschrijving: 

The thesis aims at investigating luxury brands’ marketing strategy approaches to digital and social media, with special interest in the level of control the brands obtain over online marketing activities.

Onderwerp: 
Identifier: 
http://kennisbank.hva.nl/document/515368
Type: 
Tekst
Maker: 
Thiems, Wiebke Diederike
Uitgever: 
Hogeschool van Amsterdam
Format: 
pdf
Taal: 
en
Datum: 
2013
Rechten: 
http://creativecommons.org/licenses/by-nc-nd/3.0/